The fully updated single-source guide to creating successful packaging designs for consumer products Now in full-color throughout, Packaging Design, Second Edit

A comprehensive reference volume, this book provides readers with a thoughtful packaging primer that covers the challenges of designing packaging for a competit

It all comes down to a critical ten seconds--when it's just your product and your customer face to face. The time when all your time and effort and expense eith

This book, the second in the series following Really Good Logos Explained, addresses the elements of effective packaging vs. packages that aren’t success

This edited collection presents state-of-the-art reviews of the latest developments in multisensory packaging design. Bringing together leading researchers and