In today's society, organizations are looking to optimize potential social interactions and increase familiarity with customers by developing relationships with

"The social customer is your NEW customer. And if you don’t recognize it, they will be someone else’s new customer. Adam Metz presents a clear, concise game

In today’s global economy, social media and technological advances have changed the way businesses interact with their clientele. With new forms of communicat

Praise for MANAGING THE NEW CUSTOMER RELATIONSHIP “Gordon delivers an impressive synthesis of the newest methods for engaging customers in relationships that

Strategic disruptors in companies and economies, including blockchain technology, big data, and artificial intelligence, can contribute to the creation of new b