Spectator Sport and Fan Behavior, sequel

Book excerpt: This Research Topic is the second volume of the Research Topic "Spectator sports fan behavior". Please see the first volume here. Spectator sports fan behavior is vast and represents one of society’s most universal leisure activities. While event attendance and media consumption received a great deal of attention from scholars, there is a growing understanding that sports fans interact, both physically and digitally, with their favorite teams in numerous other ways. At the same time, research also demonstrated a positive relationship between fan identification and self-esteem. Thus, the aim of this Research Topic is to explore fan behaviors in many different areas, involving sports media and the (ever-changing) digital environment.