Why do trends in human society sometimes change so suddenly?The past three years show how quickly cultural shifts can occur, which makes answering the question

The Socionomic Theory of Finance is a 13-year-long effort by Robert Prechter. It includes supporting chapters from twelve other scholars, writers, researchers a

Socionomics: How Social Mood Shapes Society explores the main principles and applications of socionomic theory as elaborated by Robert Prechter. Socionomic theo

Praise for Socialnomics "It's obvious that Erik Qualman's passion is social media." —Dan Heath, New York Times bestselling coauthor of Made to Stick and Switc

"Mood Matters" makes the radical assertion that all social events ranging from fashions in music and art to the rise and fall of civilizations are biased by the