Socially Viral

Book excerpt: Being Socially VIRAL Works Viral marketing is a phenomenon. It works and works well. Why? Because it puts the power in the hands of the people. It doesn’t rely on advertising executives, million dollar campaigns or celebrity endorsements. It is real, down-to-earth, grassroots marketing that, when it comes down to it, might be advertising in its purest form. Viral marketing, while driven by strategy and well-planned messaging, is only successful when its audience is captivated. A marketing campaign will only go “viral” if people like it and ultimately, share it with others. Therefore, they have the power. Not the marketer. Online business owners and internet marketers alike understand the important role viral marketing plays in the success of their businesses today. Social media networks have become just as much about business as they are about pleasure. Facebook, Twitter, Pinterest , LinkedIn, YouTube and other key players are now joining us in the boardroom and in sales meetings. Blogs are replacing news media in many ways, and we must adapt our marketing approach to become players in this game. Being Socially Viral is inherently self-serving . To be truly effective, viral marketing must include a give and take approach. You must engage others, take part in conversation, and give as much as you get. In other words, don’t expect your message to spread itself. Viral marketing takes time, careful planning and well-thought out execution. With a little bit of creativity and a true understanding of your target market, viral marketing has the ability to skyrocket your business to new heights. Not only should you consider the favor of your current customer base, but approach your viral marketing campaign in such a way that encourages – and makes them want to – share your business with others. . So, learn to engage in your viral marketing campaign. Be social on social networks, share others information and they in turn, will share yours. Viral marketing is a give and take and the more you give, the more you will get. There is an unspoken set of expectations that accompany viral marketing, and the most important of all is to respect those you are marketing to. If you do, they will recognize that and most likely help you on your way to going viral.