The Psychology of Globalization

Book excerpt: The Psychology of Globalization: Identity, Ideology, and Action underpins the necessity to focus on the psychological dimensions of globalization. Overviewing the theory and empirical research as it relates to globalization and psychology, the book focuses on two key domains: social identity and collective action, and political ideology and attitudes. These provide frameworks for addressing four specific topics: (a) environmental challenges, (b) consumer culture, (c) international security, and (d) transnational migration and intra-national cultural diversification. Arguing that individual social representation and behavior are altered by globalizing processes while they simultaneously contribute to these processes, the authors explore economic, political and cultural dimensions.