Social Influence and Consumer Behavior
Download or Read eBook Social Influence and Consumer Behavior PDF written by Daniel J. Howard and published by Psychology Press. This book was released on 2014-09-11 with total page 0 pages. Available in PDF, EPUB and Kindle.
| Author | : Daniel J. Howard |
| Publisher | : Psychology Press |
| Total Pages | : 0 |
| Release | : 2014-09-11 |
| ISBN-10 | : 113884487X |
| ISBN-13 | : 9781138844872 |
| Rating | : 4/5 (7X Downloads) |
Book Synopsis Social Influence and Consumer Behavior by : Daniel J. Howard
Book excerpt: This collection of innovative essays examines the effects of social influence on consumer behavior processes and outcomes. The research focus is on social and consumer theory in helping to understand the interface between these two domains, with chapters investigating this interface from multiple perspectives thus providing diverse theoretical contributions to the discussion. This book was originally published as a special issue of the journal Social Influence.
