Watson addresses some of the most pervasive myths related to small business performance in an engaging manner, capturing the nuances of these important issues.

Today’s entrepreneurial practices operate in a continuously challenging, highly dynamic, and everchanging environment. In these times of change, it is importa

Small and medium-sized enterprises (SMEs) are recognized as the backbone of today’s world economy. However, SMEs are well known for having limitations and acce

This publication addresses a growing demand by governments for tools to monitor the performance of small and medium-sized enterprises, and benchmark the effecti

Business-to-consumer (B2C) and consumer-to-consumer (C2C) e-commerce transactions, including social commerce, are rapidly expanding, although e-commerce is stil