SDGs for Business Guidebook

Book excerpt: Companies that are not sustainable will soon be driven out of the market by their competitors who are becoming sustainable. And as the world faces momentous challenges, there is an accelerating urgency to create sustainable solutions. Every company, large and small, has the potential to make a significant contribution towards economic, social and environmental progress. Moreover, businesses have the power to accelerate the achievement of the Sustainable Development Goals, and realizing the Goals will in turn also improve the ecosystem for doing business. Trillions of dollars in public and private funds are being redirected towards the SDGs, creating huge opportunities for responsible companies to deliver solutions. Engaging and innovating today means a stronger continuity for resilient business and industry in the future. And most importantly, becoming a sustainable business gives you a competitive advantage: ◆ It brings over US $12 trillion annually in new market opportunities. ◆ It increases your employees' engagement. ◆ It makes your brand more trustworthy to consumers. ◆ It enables you to access finance from impact investors. I have written this book to help purpose-driven business leaders and entrepreneurs learn about the United Nations SDGs and use it as a guide to make their businesses sustainable. As a bonus, I have included one chapter that helps you learn how to do business with the United Nations, a business opportunity of USD 17 billion annually. SDGs are the goals for making the world a better place for ourselves, for our children, and for future generations. All of us need to know what SDGs are about and what role we can play to accelerate the achievement of the Global Goals. Let's mobilize efforts to end all forms of poverty, fight inequalities and tackle climate change! About the Author Yama Mubtaker is the founder and CEO of Key To Excellence and Impact Ambassadors Global Network. He is a former United Nations (U.N) officer, entrepreneur, Sustainability Leader, and author.