Scientific Search Engine Marketing
Download or Read eBook Scientific Search Engine Marketing PDF written by Jerry Work and published by Search Engine Marketing. This book was released on 2008-08-13 with total page 92 pages. Available in PDF, EPUB and Kindle.
| Author | : Jerry Work |
| Publisher | : Search Engine Marketing |
| Total Pages | : 92 |
| Release | : 2008-08-13 |
| ISBN-10 | : 9781438259406 |
| ISBN-13 | : 1438259409 |
| Rating | : 4/5 (06 Downloads) |
Book Synopsis Scientific Search Engine Marketing by : Jerry Work
Book excerpt: Scientific Search Engine Marketing presents rational, scientific strategies for managing pay per click campaigns. It is based around two principle ideas: that split-testing is the only way to determine the most effective keywords, ads and web page copy; and that you should focus your pay per click budget on those keywords that generate the most profit per click or the lowest cost per conversion. This book shows the techniques that professional search engine marketers use to pick the best keywords and allocate budget accordingly.
