Rock the Recession

Book excerpt: Are you looking FORWARD to the next recession? Yeah, you read that right! Most business leaders coast through strong economic times, never braking to create a plan for the next downturn. What they don't realize is that recessions are unpredictable. If your biggest customer leaves or your best employees start a competing firm across the street, YOU ARE IN A RECESSION. The savvy entrepreneurs are the ones making plans now, so they can be buyers when opportunity knocks. They're looking forward to purchasing failing companies and hiring top talent when others are caught unprepared by a recession. In Rock the Recession, Jonathan Slain and Paul Belair get you ready to pounce! Using the Recession Gearbox model, you will learn to: Assess your readiness for the next recession Tune-up your business and personal finances Race to capitalize on other's mistakes Accelerate past the competition Through careful research and personal stories of business owners who grew during the Great Recession, you'll learn how to thrive when everyone else is trying to survive.