Ribbon Culture
Download or Read eBook Ribbon Culture PDF written by Sarah E.H. Moore and published by Springer. This book was released on 2008-01-17 with total page 200 pages. Available in PDF, EPUB and Kindle.
| Author | : Sarah E.H. Moore |
| Publisher | : Springer |
| Total Pages | : 200 |
| Release | : 2008-01-17 |
| ISBN-10 | : 9780230583382 |
| ISBN-13 | : 0230583385 |
| Rating | : 4/5 (82 Downloads) |
Book Synopsis Ribbon Culture by : Sarah E.H. Moore
Book excerpt: This book explores the history, meaning, and sociological implications of awareness campaigns, seeing them as personal displays of compassion in a culture where empathy is a by-word for authenticity. It also highlights how charities use awareness campaigns to reach their audience, and the transformation of charity into a commercial enterprise.
