Rhetoric in the Rest of the West

Book excerpt: While the study of the history of rhetoric has expanded to include an ever-growing range of rhetorical traditions, lesser-known figures, and under- and un-studied texts, it has continued to exist in the hermetically sealed binary of West and Rest. Rhetorical scholars have begun uncovering the many marginalized rhetorical traditions silenced by the homogenous nature of our histories themselves, reading and writing new histories of the rhetorical tradition through frames from gender to geography. Despite these substantial challenges to the traditionally received history of rhetoric, many voices are still silenced and many spaces are still excluded—voices speaking within the spaces of the less-than-monolithic West itself. This silencing and excluding continues, perhaps, because of assumptions that no texts exist from these marginalized voices or that substantial rhetorical activity was not conducted in these marginalized spaces—regardless of already extant evidence of rhetorical activity as diverse as rural civic ethos in Classical Greece and Etruscan influences on Roman rhetoric or long-standing passive knowledge of scholarly activity in Medieval Andalusia and Ireland. Rhetoric in the Rest of the West attempts to expand the conversation in those gaps in the history of rhetoric by examining the traditions that lost the cultural competition and have been shrouded in the shadow of the rhetorical tradition.