Revised edition of Retailing in emerging markets, 2011.

Retailing is changing extremely rapidly in the emerging economies, both as a driver of social and economic change, and a consequence of economic development and

The internet has become a flexible platform upon which global retail brands can expand and grow. With a greater emphasis on and opportunity for new market oppor

The best way to select emerging markets to exploit is to evaluate their size or growth potential, right? Not according to Krishna Palepu and Tarun Khanna. In Wi

Green marketing has risen in prominence over recent years as corporations face calls to lower their carbon footprint, engage in socially responsible practices,