Research Handbook on Export Marketing
Download or Read eBook Research Handbook on Export Marketing PDF written by Craig C. Julian and published by Edward Elgar Publishing. This book was released on 2014-12-31 with total page 449 pages. Available in PDF, EPUB and Kindle.
| Author | : Craig C. Julian |
| Publisher | : Edward Elgar Publishing |
| Total Pages | : 449 |
| Release | : 2014-12-31 |
| ISBN-10 | : 9781781954393 |
| ISBN-13 | : 1781954399 |
| Rating | : 4/5 (93 Downloads) |
Book Synopsis Research Handbook on Export Marketing by : Craig C. Julian
Book excerpt: The Research Handbook on Export Marketing profiles the main theoretical frameworks used in export marketing, the contingency approach; the eclectic paradigm; industrial organization approach; resource-based view and relational exchange theory. Through
