This book provides a comprehensive overview of digital trends, innovations, and strategies in fashion retailing. As consumers adopt new technologies and ways of

This is an open access book. FACTUM Conference proceedings are the output of one of the few academic events of its nature happening globally, researching fashio

Fashion Game Changers traces radical innovations in Western fashion design from the beginning of the 20th century to the present. Challenging the traditional si

In the rapidly evolving digital landscape, the ability to connect with consumers through personalized and programmatic advertising has become a vital skill for

Research has shown that the pandemic has had a profound impact on the dimensions of environmental uncertainty. With the advent of technology, marketing and adve