This book, the second in the series following Really Good Logos Explained, addresses the elements of effective packaging vs. packages that aren’t success

The fully updated single-source guide to creating successful packaging designs for consumer products Now in full-color throughout, Packaging Design, Second Edit

The official guide to making a bundle buying and selling through Alibaba.com, the world's largest online B2B marketplace Alibaba.com is the world's leading glob

Across the traditional welfare states of Europe, Australia, New Zealand and Canada there has been increasing emphasis on 'activation' by the unemployed as a too

Marketing: Real People, Real Choices brings you and your students into the world of marketing through the use of real companies and the real-life marketing issu