A comprehensive guide to qualitative research methods in user experience (UX), the interaction between humans and digital products, designed for media and commu

This book introduces the essential qualitative methods used in media research, with an emphasis on integrating theory with practice. Each method is introduced t

There are not many textbooks available (if any) that can match [this book's] intelligence.

In this book, Arthur Asa Berger combines a practical focus, the use of numerous examples, a step-by-step approach, and humour to examine both qualitative and qu

Over the last decade there has been a growing use of qualitative research methods in the study of social and cultural change. Incorporating theoretical insights