Related Books
Language: en
Pages:
Pages:
Type: BOOK - Published: 2017 - Publisher:
Brand is currently one of the most important tools in the battle for the consumer. Therefore, positioning of the brand nowadays is a priority element in the mar
Language: en
Pages: 67
Pages: 67
Type: BOOK - Published: 2004-06-04 - Publisher: diplom.de
Inhaltsangabe:Abstract: Product placement has become increasingly common in recent years. This paper analyses the practice of placing brands in films and televi
Language: en
Pages: 212
Pages: 212
Type: BOOK - Published: 2017-11-08 - Publisher: BoD – Books on Demand
This book is an original, high-quality collection of chapters about highly topical and important brand management issues, and it shows both theoretical and empi
Language: en
Pages: 309
Pages: 309
Type: BOOK - Published: 2020-01-23 - Publisher: Routledge
Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and dev
Language: en
Pages: 141
Pages: 141
Type: BOOK - Published: 1999-02-09 - Publisher: diplom.de
Inhaltsangabe:Abstract: The dissertation scrutinises the opportunities that product placement may entail as an additive and integral part of a company s marketi