The Wiley Blackwell Companion to Tourism presents a collection of readings that represent an essential and authoritative reference on the state-of-the-art of th

This book explores the complex decision-making processes involved in choosing and buying tourism products and services. It combines a theoretical overview of th

Frameworks are the foundation of good scholarship. They structure, organize and communicate research, underpin individual studies and shape the field of study a

Volume 9, Tourists' and Customers' Behaviors and Evaluations, describes the benefits of taking a behaviorstoevaluations perspective in tourism and customer rese