This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve

Creating a brand´s image to ultimately sell promoted products has made digital advertising a key instrument for reaching marketing and business goals for many

This book analyses the legal approach to personal data taken by different fields of law. An increasing number of business models in the digital economy rely on

This book provides practical knowledge on different aspects of information and knowledge management in businesses. In contemporary unstable time, enterprises/bu