Can behaviour on social media predict future purchase patterns? Can what we click on social media foresee which political party will we vote for? Can the inform

Artificial Intelligence has revolutionized and transformed Social Media in many innovative ways. With around 3 billion people connected to various social media

"Mesmerizing & fascinating..." —The Seattle Post-Intelligencer "The Freakonomics of big data." —Stein Kretsinger, founding executive of Advertising.com Awar

The contributors to Captivating Technology examine how carceral technologies such as electronic ankle monitors and predictive-policing algorithms are being depl

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve