Expert guidance from public relations professionals on how the media works and how to deal with press and broadcast journalists to ensure the best media coverag

Public relations and the media are in a time of major change. The rise of social media, altered media platforms, evolving legislative environments and new model

In this updated edition of the successful Public Relations Handbook, a detailed introduction to the theories and practices of the public relations industry is g

This enlarged and updated edition of Successful Media Relations describes the basic skills and techniques involved in a way that will be helpful to students and