Pharmaceuticals-Where's the Brand Logic?
Download or Read eBook Pharmaceuticals-Where's the Brand Logic? PDF written by Giles David Moss and published by CRC Press. This book was released on 2016-04-19 with total page 241 pages. Available in PDF, EPUB and Kindle.
| Author | : Giles David Moss |
| Publisher | : CRC Press |
| Total Pages | : 241 |
| Release | : 2016-04-19 |
| ISBN-10 | : 9781439804278 |
| ISBN-13 | : 1439804273 |
| Rating | : 4/5 (78 Downloads) |
Book Synopsis Pharmaceuticals-Where's the Brand Logic? by : Giles David Moss
Book excerpt: Insights and analysis that challenge current thought on consumer branding theory and strategy Pharmaceutical companies need to go beyond simply relying on strong sales forces and innovative research and development to succeed. Effective branding strategy is essential. PharmaceuticalsWhere’s the Brand Logic?: Branding Le
