This accessible introductory textbook in persuasive communication speaks directly to the student by focusing on real-life experiences in personal, social, and p

Instant Persuasion is a unique communication book that offers a creative way to reduce stress, resolve conflict, and enrich our relationships with family member

A college-level textbook presenting the nature and process of social influence in various contexts. Examples drawn from advertising, public relations, politics,

Presents advice on achieving business success, discussing ways to improve communication skills, the advantage of setting goals, using criticism and praise effec