Introduces and defines a new field of research on the way political attitudes are influenced and changed

This accessible introductory textbook looks at the modern relationship between politicians, the press and the public through the language they employ, with exte

This book should be of interest to political psychology, attitudes, persuasion, or social cognition, upper-level/graduate courses in psychology, also appropriat

Since the early 1960s, scholarly thinking on the power of U.S. presidents has rested on these words: "Presidential power is the power to persuade." Power, in th

An addition to the Theory and Interpretation of Narrative series, Peel's book addresses how feminist utopian narratives attempt to persuade readers to adopt cer