This book explores key factors associated with consumer behaviour, from both a theoretical and practical perspective. It particularly focuses on the consumer in

A comprehensive reference source on new innovative dimensions of consumer behavioural studies that reveals different conceptual and theoretical frameworks. This

This book critically examines and analyzes the classical and neoclassical behavioral theories in reference to consumer decision-making across the business cultu

This book provides a basic understanding of the subject of consumer behavior. A better understanding in terms of why and how people consume is particularly rele