Personal Selling
Download or Read eBook Personal Selling PDF written by M. C. Cant and published by Juta and Company Ltd. This book was released on 2005-09 with total page 292 pages. Available in PDF, EPUB and Kindle.
| Author | : M. C. Cant |
| Publisher | : Juta and Company Ltd |
| Total Pages | : 292 |
| Release | : 2005-09 |
| ISBN-10 | : 0702166367 |
| ISBN-13 | : 9780702166365 |
| Rating | : 4/5 (67 Downloads) |
Book Synopsis Personal Selling by : M. C. Cant
Book excerpt: Outlining 10 steps in the personal selling process—from prospecting for new business to closing a deal—this guide explains the art of the sale. The importance of listening to customers, clarifying the difference between selling a product and a service, and emphasizing the importance of business ethics are revealed. Descriptions of the options available to those seeking a career in sales are included, as is an exploration of the impact of the sales profession on the economy, and a reminder that all jobs require some amount of selling.
