Packaging the Brand
Download or Read eBook Packaging the Brand PDF written by Gavin Ambrose and published by Bloomsbury Publishing. This book was released on 2017-09-07 with total page 212 pages. Available in PDF, EPUB and Kindle.
| Author | : Gavin Ambrose |
| Publisher | : Bloomsbury Publishing |
| Total Pages | : 212 |
| Release | : 2017-09-07 |
| ISBN-10 | : 9781350034228 |
| ISBN-13 | : 1350034223 |
| Rating | : 4/5 (28 Downloads) |
Book Synopsis Packaging the Brand by : Gavin Ambrose
Book excerpt: While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product. Packaging the Brand discusses the implications of this commercial function for a designer. It explores methods of visually communicating the value of a product to its target audience and examines the entire lifespan of a piece of packaging: from its manufacture and construction, to its display in various retail environments, to its eventual disposal and the associated environmental concerns.
