The legendary marketing consultant shares the secret to getting the most out of your advertising—by being outrageous—in this classic small business guide. W

A Funny, Inspirational Book About How To Build A Brand #1 New York Times bestselling author Scott Dikkers tells the hilarious, outrageous, and deeply personal s

Tom Peters says, Jon Spoelstra knows his stuff. Pat Williams, founder of Orlando Magic says, I consider Jon the top marketer in the world. The Wall Street Journ

A guide for business owners who want to change their good business to a great business.

One of the country's best sports marketers contends that using bland marketing is not the way to crank up sales. Spoelstra, the president of the Professional Sp