Organizing Christmas

Book excerpt: Organizing Christmas is an exploration of the organizational character of Christmas. Taking as its starting point the view that Christmas initially achieved popularity due to its potential to promote social cohesion and political stability, this book both charts and scrutinizes its global emergence as the year's preeminent economic and organizational event. Combining historical narrative, original interviews, and social scientific research and theories, it tells the story of how Christmas has come to dominate the festival landscape and how it emerged as an integral component of the global evolution of contemporary social and economic relations. From the pre-Christian celebrations and politics of the turning of the calendar year, through the power games of Elizabethan England and the wily reinvention of the season by industrious Victorians, to today’s huge economic and logistical exercise that relies on everything from global supply chains to the domestic division of labour, Organizing Christmas demonstrates how the season exemplifies the spirit and practices of industrial, and now post-industrial, modernity. As well as documenting this fact, however, Organizing Christmas also critically interrogates what has become a vast festive-industrial complex. From low-paid factory workers in Yiwu to Santa Claus performers in Kingston, readers are given a chance to consider what the cost of this global festival might be and whether it is a price worth paying. Drawing on intellectual resources ranging from Adorno and Horkheimer’s classic critique of the culture industry, thorough Böhme’s analysis of the sociomaterial production of atmospheres, to Bloch’s ‘principle of hope’, it paints a picture of Christmas as a profoundly important, if deeply contested historical, cultural and, most significantly, organizational phenomenon. Aimed at students and academics in Organization Studies, Cultural Studies, and the Sociology of Work and Employment, as well as the general reader interested in the festive season, Organizing Christmas offers a differing perspective on a subject so familiar and yet so often overlooked.