This book provides an in-depth analysis of the older-tourist market, and of the challenges and opportunities created by population ageing from a tourism marketi

This book aims to open up discussion of research findings on ageing issues in Malaysia. The increasing ageing population is an issue across all nations. In due

This book addresses existing challenges and opportunities related to tourism for people with disabilities. A niche market that is largely underdeveloped, its po

This book examines key contemporary marketing concepts, issues and challenges that affect destinations within a multidisciplinary global perspective. Uniquely c

This book seeks to show the role of sustainability and innovation in the business and productive sector as good strategy to improve performance and contribute t