Old School eZine Publishing

Book excerpt: The Internet offers tons of possibilities for everyone. It is a haven for making money, building successfully businesses, and reaching a target audience effectively and efficiently. One of the best ways to do this is STILL through eZine publishing. Actually, by using this method, you can accomplish many important marketing tasks at the same time. You can build your credibility as an expert in your chosen niche, build a list of loyal subscribers who are interested in hearing from you on a regular basis, and open up profit centers and avenues for creating more revenue. This guide is specifically written to get your started in the publishing of your own eZine. It will give you ideas regarding: - Themes for your eZine - Deciding on a model and format - How to develop quality content and where to look for help in doing so - How to capitalize on the pros and minimize the cons of undertaking this endeavor - What you need to get this process started - Ideas on setting up a schedule and editorial calendar - Tips for getting your messages opened and your eZine read every time - And more... What is very remarkable about this kind of online marketing is that hands down it is by far the easiest and most convenient to use, considering the efficiency it provides. With a little bit of effort and practically no money, you create the ability to reach thousands of people who then become thousands of 'potential customers.' This system has been proven to work, part of the proof is the fact that it is widely used as a marketing strategy, with emphasis on new websites and businesses online. This new eZine could be one of the best marketing strategies you will ever try.