New Technologies and Branding
Download or Read eBook New Technologies and Branding PDF written by Philippe Sachetti and published by John Wiley & Sons. This book was released on 2018-03-27 with total page 228 pages. Available in PDF, EPUB and Kindle.
| Author | : Philippe Sachetti |
| Publisher | : John Wiley & Sons |
| Total Pages | : 228 |
| Release | : 2018-03-27 |
| ISBN-10 | : 9781786301970 |
| ISBN-13 | : 1786301970 |
| Rating | : 4/5 (70 Downloads) |
Book Synopsis New Technologies and Branding by : Philippe Sachetti
Book excerpt: Between cases of study, theoretical panorama and practical reflections, this book gives brand leaders the means to defend their brand in a changing environment, where new technologies and manipulation techniques have rendered old defense schemes obsolete. Rather than suggesting a reflection from the point of view of the crisis, the authors deal with the question under another, broader theme: conflict.
