A recent coinage within international relations, “nation branding” designates the process of highlighting a country’s positive characteristics for promoti

A recent coinage within international relations, “nation branding” designates the process of highlighting a country’s positive characteristics for promoti

Combining the perspectives of 18 international scholars from Europe and the United States with a critical discussion of the role of culture in international rel

"This book provides an explanation of nation branding theory and practice within the European context, exploring how countries build and manage their reputation

Nation Branding: Concepts, Issues, Practice is a comprehensive and exciting text that demonstrates why nations are embracing the principles of brand management.