Baby Einstein: My First Book of Letters

Book excerpt: Thisoversized board book is designed to introduce youngsters to the world ofletters. Using fine art, as a backdrop My First Book of Letters introduces thealphabet and relates it to real world experiences. Children will delight inplaying “I-spy” with the painting and parents will enjoy the interactivelearning experience. BabyEinstein Books is an imprint of developmentally appropriate, interactive booksdesigned to introduce children ages 0-3 to classic poetry, art, and foreignlanguages in a fun and accessible way. A combination of playful images, beautifulphotography, and bold illustrations with multilayered text will captivate andstimulate babies and young children. This “humanities for babies” program,based on the award-winning video series, taps into the natural learningpotential of young children and their parents’ aspirations for them. The Baby Einstein Company, founded in 1997 by stay-at-home mom JulieAigner-Clark, has produced numerous videos, CDs, cassettes, DVDs, flash cards,and puppets, and has received several awards and citations for its work. Thecompany is extending its brand through sales in the mass market, as well asthrough its licensing relationship with Hasbro for toys. Other licensingrelationships in interactive multimedia and television are in the works.