In today's highly competitive business environment, companies have recognised the increasing importance of brands as one of their most important assets. However

The number one guide to corporate valuation is back and better than ever Thoroughly revised and expanded to reflect business conditions in today's volatile glob

The most important assets of any business are intangible: its company name, brands, symbols, and slogans, and their underlying associations, perceived quality,

This book analyses and discusses current issues and trends in finance with a special focus on technological developments and innovations. The book presents an o

Introducing a new workbook Scale-Up Your Brand: How To Set Up Your Brand for Success in 5 Steps from Denise Lee Yohn, brand-building expert, speaker, and author