In 2010, My Little Pony: Friendship is Magic premiered on television. A large, avid fandom soon emerged--not the pre-teen female demographic earlier versions of

Beloved by young girls around the world, Hasbro's My Little Pony franchise has been mired in controversy since its debut in the early 1980s. Critics dismissed t

Split into four sections, Seeing Fans analyzes the representations of fans in the mass media through a diverse range of perspectives. This collection opens with

Drew Morris doesn’t just feel like an outsider in his football-crazed Texas town—he actually is. He sucks at sports, even though his dad is the high school

Researchers across disciplines have been studying the psychology of fans for decades. Seeking to better understand fan behavior and the various factors motivati