This book offers a comprehensive understanding of key concepts and terms in media economics and management and explains their applications using relevant data.

This comprehensive Handbook provides a synthesis of current work and research in media management and economics. The volume has been developed around two primar

This fully updated third edition analyzes the media industries and their activities from macro to micro levels, using concepts and theories to demonstrate the r

`This book provides an extremely well written and informative introduction to the subject of media economics, characterized by clarity in the explanation of con

This handbook combines the perspectives of communication studies, economics and management, and psychology in order to provide a comprehensive economic view on