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Language: en
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Pages: 385
Type: BOOK - Published: 2016-10-04 - Publisher: Springer
Wolfgang Weitzl introduces a novel perspective for measuring consumer trust in eWOM by applying a rigid scale development process. In doing so, the research aim
Language: en
Pages: 148
Pages: 148
Type: BOOK - Published: 2017-02-15 - Publisher: Springer
This SpringerBrief offers a state of the art analysis of electronic word-of-mouth (eWOM) communications and its role in marketing. The book begins with an overv
Language: en
Pages: 184
Pages: 184
Type: BOOK - Published: 2016-09-30 - Publisher: Chandos Publishing
Social media has provided endless opportunities for marketers, fuelling their desire to learn more about their consumers through this dynamic online environment
Language: en
Pages: 391
Pages: 391
Type: BOOK - Published: 2023-05-18 - Publisher: Academic Conferences and publishing limited
Language: en
Pages: 181
Pages: 181
Type: BOOK - Published: 2020-04-17 - Publisher: Routledge
Recent years have seen digital advertising grow to the point where it will soon overtake television as the no. 1 advertising medium. In the online environment,