Addresses issues pertaining to measurement and research methodology in an international marketing context. This title also addresses a range of subjects includi

Essentials of Marketing Research takes an applied approach to the fundamentals of marketing research by providing examples from the business world of marketing

The Handbook of Marketing Research comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented fi

"Measurement Error and Research Design is an ideal text for research methods courses across the social sciences, especially those in which a primer on measureme

The SAGE Handbook of Research Methods in Political Science and International Relations offers a comprehensive overview of research processes in social science �