Mathematical models can be classified in a number of ways, e.g., static and dynamic; deterministic and stochastic; linear and nonlinear; individual and aggregat

Mathematical Models of Distribution Channels identifies eight "Channel Myths" that characterize almost all analytical research on distribution channels. The aut

This book is about marketing models and the process of model building. Our primary focus is on models that can be used by managers to support marketing decision

Study on the value of simulation in operational research in respect of marketing management - covers the use and limitations of mathematical models in publicity