Combines mass communication theory with detailed descriptions of the various research methods from content anaysis to survey research, historical and legal rese

This updated edition presents a civic journalism treatment of the field of mass communication research. The sine qua non of the civic journalism movement seems

Now in its third edition, this dynamic textbook blends coverage of the major theories and research methods in mass communication to enable students to apply the

This new edition of Baran and Davis's successful text provides a comprehensive, historically based, introduction to mass communication theory. Clearly written w