Examine essential marketing disciplines and weapons! This essential book will show you how to design a strategic marketing plan for any brand, product, service,

Having your own business isn’t the same as having customers, and one is useless without the other. Whether your business is a resale store or a high-tech cons

This book is written for you if you want to get to grips with your marketing but you need a helping hand. It's packed with powerful tips, proven tools and many

The internet is shrinking the world; local brick and mortar businesses are finding more competition than ever before, primarily from 'out of towners' who conduc

A collection of simple tried and tested marketing ideas that business owners can implement easily and cheaply.