Marketing Strategy Masterclass
Download or Read eBook Marketing Strategy Masterclass PDF written by Paul Fifield and published by Routledge. This book was released on 2008 with total page 623 pages. Available in PDF, EPUB and Kindle.
| Author | : Paul Fifield |
| Publisher | : Routledge |
| Total Pages | : 623 |
| Release | : 2008 |
| ISBN-10 | : 9780750686310 |
| ISBN-13 | : 0750686316 |
| Rating | : 4/5 (10 Downloads) |
Book Synopsis Marketing Strategy Masterclass by : Paul Fifield
Book excerpt: This is a highly structured & fully developed practical companion to Fifield's successful 'Marketing Strategy'. It can however stand alone for those executives whose needs are for guidance on implementing marketing strategy rather than doing the background thinking and covering the key conceptual issues.
