"This is a user-friendly textbook that covers qualitative, quantitative and social media methods, providing tourism, hospitality and events students and course

This is a user-friendly textbook that covers qualitative, quantitative and social media methods, providing tourism, hospitality and events students and course l

The final section explains market analysis planning and communications, including preparing a research-based business review and the effective presentation of r

The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a

This book consolidates international, contemporary and topical case study based research in tourism, travel, hospitality and events. Case studies can make learn