Marketing Research and Modeling: Progress and Prospects
Download or Read eBook Marketing Research and Modeling: Progress and Prospects PDF written by Yoram Wind and published by Springer Science & Business Media. This book was released on 2003-12-31 with total page 364 pages. Available in PDF, EPUB and Kindle.
| Author | : Yoram Wind |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 364 |
| Release | : 2003-12-31 |
| ISBN-10 | : 9781402075964 |
| ISBN-13 | : 1402075960 |
| Rating | : 4/5 (64 Downloads) |
Book Synopsis Marketing Research and Modeling: Progress and Prospects by : Yoram Wind
Book excerpt: Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling, Conjoint Analysis, Applications of Conjoint and MDS technique, Data Mining, Cluster Analysis, and Neural Networks.
