As marketers, we've been travelling at breakneck speed over the past few years. More and more technologies and opportunities present themselves on a daily basis

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve

This book will provide a practical overview of how digital content, social media, and search engine optimization work together in driving website traf c and sal

THE NEW YORK TIMES AND USA TODAY BESTSELLER! The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE. A friend's recommendation

Discover the power of The 7 Pillars of Digital Marketing(TM), a comprehensive marketing system and an expansive new paradigm for the digital universe, giving sp