Dominic Twose was Global Head of Knowledge Management at Millward Brown (the world's foremost brand and advertising research consultant) for 15 years. During th

Marketing theory is often developed in isolation not collaboration; theoretical perspectives sometimes are ignorant of the diversity of marketing practice. In �

How can we use market knowledge effectively? What needs to be done to move from market knowledge to market insight? These and other questions of significance to

Market and Technical Knowledge Integration in R&D-Intensive Companies explores the integration of market and technical knowledge within R&D-intensive companies.

Marketing management support systems are designed to make marketing managers more effective decision makers in this electronic era. Developments in information