Marketing Made Simple
Download or Read eBook Marketing Made Simple PDF written by Paul Reynolds and published by Taylor & Francis. This book was released on 2007-06-07 with total page 274 pages. Available in PDF, EPUB and Kindle.
Author | : Paul Reynolds |
Publisher | : Taylor & Francis |
Total Pages | : 274 |
Release | : 2007-06-07 |
ISBN-10 | : 9781136432866 |
ISBN-13 | : 1136432868 |
Rating | : 4/5 (66 Downloads) |
Book Synopsis Marketing Made Simple by : Paul Reynolds
Book excerpt: Marketing Made Simple is an introductory text offering an overview of all basic marketing concepts and techniques. The book covers the latest developments in marketing thinking and practice, including hot topics such as Customer Relationship Management (CRM) and business-to-business marketing. Packed with examples and vignettes, it offers a clear-sighted starting point of value to students, practitioners and those wishing to gain a better insight into the subject of marketing.